Founder and CEO of The Revenue Optimization Companies (T-ROC), Brett is an entrepreneurial, results-driven executive with over 20 years of experience and success in the retail and technology industries.
Brett has hands-on experience and a track record of success with start-ups, profit turnarounds, mergers & acquisitions, IPOs, and fundraising. He is the driving force behind T-ROC’s ambitious growth.
Brett is a retail expert, experienced entrepreneur, ForbesBooks author, and speaker. From waiting tables to working in papaya fields and selling cell phones out of a van, Brett Beveridge leverages decades of experience within retail sales and technology to build strategies for today’s biggest retailers and Fortune 500 companies. Brett has been directly involved with the development, opening, and operating of over 1,000 retail communications stores nationwide, as well as the management of large-scale, high-performance field sales teams.
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You could say Brett had a knack for retail from an early age. Out of college, he turned his cell phone sales venture into Let’s Talk Cellular & Wireless, which became the largest independent mobile wireless retailer in the US at the time. Today, he and his company, T-ROC, assist top retailers such as Apple, Verizon, AT&T, Walmart, and Comcast in driving sales, lowering costs, and building meaningful connections with customers.
see brett's storyBrett has navigated the entrepreneurial journey from development to maturity for over 20 companies he’s founded. Some of his specialties include reorganization, profit turnarounds, mergers and acquisitions, and IPOs. Brett believes in investing in technology and people to gain key business insights and develop lasting customer relationships.
see brett's storyHarnessing his decades of retail and business experience, Brett offers salient advice for budding entrepreneurs and seasoned executives alike. In his book, he outlines his professional journey and offers advice to address entrepreneurial challenges such as insourcing versus outsourcing, defining the right company culture, and staying the course despite mistakes and setbacks.
about the bookAs a seasoned executive and passionate leader, Brett Beveridge educates and inspires audiences on various topics including retail strategy, outsourcing versus insourcing, rebranding, and retail strategy. He’s motivated hundreds of business leaders to effectively pursue their entrepreneurial passions while expanding operations, reducing costs, and energizing their team members.
about speaking gigsA passionate presenter with an incredible story of entrepreneurial success, Brett is known for igniting a spark in his audiences that inspires them to take action. His presentations are brimming with enterprising wisdom that will benefit business owners, company executives, and anyone else tasked with making big-picture decisions.
book brettlearn moreThe truth is that there is no rule book for entrepreneurship, only lessons learned from others and those learned from personal experience. In his book, Do It Anyway, serial entrepreneur Brett Beveridge share with readers what he’s learned in his over 25 years of building businesses from the ground up. Learn from one of the best in the business. Follow along on Brett’s journey to the entrepreneurial dream to see how his applied wisdom can fuel innovative growth within your business.
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