September 5, 2019

New Year, New Sales Strategy? Why It Might Be Time to Go Back to the Drawing Board

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It’s January, and you’re ready to kickstart the new year with new goals for your retail business. But are you using last year’s sales strategy while trying to reach this year’s goals?

Time to rethink, refresh and revamp. Here are few ideas to rev up your sales strategy for 2019.

Customer Experience is King.

Great customer experiences drive sales, build loyalty, and bring in more customers through positive reviews and word-of-mouth recommendations.

But are your customers’ experiences everything you want them to be? Mystery shoppers can give you laser-like insights into what’s working and what isn’t. Armed with this data, you can make a sales strategy focused on increasing revenue one experience at a time.

Support your Employees.

The most successful salespeople are the ones who are valued and respected. Equip them with the knowledge, tools, and motivation they need to understand and amaze customers, and you’ll see a difference in your sales.

Start with a thorough onboard training process for new employees to ensure they know about the product and are excited about selling. But don’t stop there: ongoing training is important to keep your staff up-to-date on new products, new insights and new promotions.

You should also look at how you compensate your employees. Does your current pay structure motivate your staff to sell more? Or is there a better way to boost morale (and sales)?

Ready to make 2019 your best year yet? T-ROC offers full end-to-end solutions for customer experiences, employee training and more. Reach out today and see how our team help you boost revenue while still lowering your overall costs.